Senior Manager - Marketing, Gurugram

Role: Senior Manager - Marketing
Experience: 8+ years 
Salary: upto 12 LPA

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About the Organization

Our organization's core purpose is to elevate the excellence of the underprivileged by empowering them for mainstream careers through holistic skilling and hiring partnerships. We are a team of passionate go-getters who have taken on a challenging path to drive a socio-economic grassroots-level change in society, looking beyond backgrounds and pedigrees for career opportunities.

Our belief that excellence can come from anywhere is evidenced by our results:

• 105+ placements at 4 MNCs with an average pay exceeding INR 50,000 per month.
• 16 promotions among alumni who are now becoming active taxpayers.
• Diverse Backgrounds: Our alumni include individuals who overcame significant socio-economic barriers—including former street vendors, individuals who could not afford higher education, and survivors of difficult personal circumstances—showing grit and resilience through our 1-year residential skilling program.

Unlike programs that prepare candidates solely for blue-collar jobs or remote/hybrid models, our unique residential model delivers future-ready skilling that consistently yields mainstream MNC careers.

The Role

This is not a traditional marketing role. As Senior Marketing Manager, you will help build the organization's brand, shape its narrative, strengthen its visibility, and create marketing-led growth across applicants, corporates, NGOs, and CSR partners.

Key Responsibilities

• Brand and Storytelling
  • Define and build brand identity across platforms.
  • Own content strategy across all media including social channels, website, and collateral.
  • Translate real outcomes into compelling narratives.
  • Position the organization as a credible, differentiated voice in skilling and hiring.
• Thought Leadership and Positioning
  • Drive founder-led and organization-led content.
  • Build a consistent voice that challenges existing hiring and education systems.
  • Create content that attracts potential students, corporates, NGOs, and partners.
• Partnership-Led Growth
  • Build and nurture relationships with NGOs, corporates, and CSR leaders.
  • Support outreach for hiring partnerships and sourcing networks.
  • Enable marketing-led pipelines for both supply and demand sides.
• Demand Generation and Engagement
  • Drive high-quality applications from eligible candidates.
  • Improve engagement and following across digital platforms.
  • Design campaigns that convert awareness into action.
• Execution and Team Leadership
  • Lead and manage the existing marketing team.
  • Ensure consistency, quality, and speed of execution.
  • Work across content, campaigns, PR, and partnerships.

Qualifications and requirements

• Experience: 8+ years in marketing; EdTech experience preferred and NGO exposure is a plus.
• Skills: Strong storytelling and content instincts with the ability to translate complex ideas into simple, powerful narratives.
• Technical Knowledge: Experience in digital marketing, brand building, and campaign execution.
• Mindset: High ownership and ability to operate in an unstructured environment, aligned deeply with the organization's mission.

What Makes This Role Different

Most marketing roles measure success in revenue; this one measures it in real impact:

• How many lives changed
• How many careers launched
• How many organizations rethink hiring

You will not just build a brand—you will help shape how India thinks about talent.

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Hiring Note: Applications will be reviewed on rolling basis. This job is reposted on October 1st, 2026 on Ground Zero.

For any questions, ping us on WhatsApp chat: +91-8058331557